Legendary British supermodel Naomi Campbell stars in a new campaign for Hood By Air, marking the brand's first campaign since its relaunch in 2020.
The streetwear brand generated a lot of hype during its NYFW debut in 2006, before going on hiatus in 2017, and the new black and white ads feature Campbell showcasing the Mother ready-to-wear collection, designed by brand co-founder Shayne Oliver, described as a 'prologue' and marking a new era for the fashion house.
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Streetwear brand Hood By Air was founded back in 2006 by Shayne Oliver and Raul Lopez, and it quickly became one of the most popular brands at New York Fashion Week. in April 2017, brand went on hiatus. Hood By Air will relaunch their ready to wear line with The Prologue collection, which features three themes: Mother, Veteran, and Merch.
“THE PROLOGUE: a distillation of ideas in collaboration with Shayne Oliver’s Anonymous Club for Hood by Air. Oliver worked with both teams to make a collection of character costumes of wardrobe for this project. This acts as a pre-collection to the brands official return.
Along with the HOOD BY AIR return, the re-conceptualized fashion house announced four distinct entities: HOOD BY AIR, HBA, MUSEUM and ANONYMOUS CLUB. HOOD BY AIR will set the theme each year with an event or activation. These ideas and themes will be represented and reinterpreted as collectible fashion products, aiming to redefine a luxury brand. HBA will be a direct to consumer platform specializing in project based merch collection, MUSEUM will be the home to archives from the brand’s first incarnation and ANONYMOUS CLUB, an independent creative studio for art, sound, performance, and film, supporting the cultivation of emerging talents.” – from Hood By Air