Bruno Mars has landed his debut fashion collaboration, launching a collection named after his alter ego, Ricky Regal, with Lacoste.
The inaugural collection deftly fuses the French brand’s heritage elements with Ricky Regal’s 1960-’70s glam aesthetic. The ready-to-wear pieces include tracksuits, fluid button-up shirts, retro-inspired polos, patterned shorts, and a batch of fitted T-shirts. The range is rounded out by a selection of accessories, like slides, socks, and a pair of aviator glasses.
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The Finesse hitmaker, who follows in the footsteps of fellow musician Tyler, The Creator, took to social media to announce the news, posting, "When I’m on stage I go by Bruno Mars. When I’m making lavish luxurious garments, I go by @RickyRegal. Thank you @Lacoste ? I'm a fashion designer now! Catch me at a fabric store near you."
“I’ve been very fortunate to have been asked to do collaborations in the past, but it always came with guidelines,” Mars said in a statement. “Lacoste was the first and only brand that said ‘Bruno we want you to make this truly yours.’ The respect of such creative freedom coming from a heritage fashion house was an honor.”
The collection’s launch coincides with the release of “Leave the Door Open,” a track from Mars and Anderson .Paak. under the Silk Sonic moniker.