British fitness influencer Joe Wicks, aka The Body Coach, has been announced as the latest global ambassador for fitness brand Lululemon.
The brand - whose premium workout clothes feature in our lists of the best workout leggings and best sports bras - already have great well-known ambassadors including the founder of the Run Dem Crew Charlie Dark and yogi Dr. Chelsea Jackson Roberts - so he's in good company.
While the collaboration also means Joe will be providing free workouts for the brand's fans this summer.
RELATED: Sophie Ellis-Bextor Joins Forces with Childs Farm
Wicks, awarded an MBE for services to fitness and charity in 2020, following his televised lockdown workout sessions and work with Children in Need, commented 'I'm absolutely buzzing about becoming Lululemon's new global ambassador. I’ve lived and trained in some of their products for years and the quality is just incredible. I’ve always loved their focus on community and local events. I share an ambition with the brand to help engage people in fitness, regardless of their background, age or ability. I’m looking forward to connecting with their communities, helping to inspire more people to feel fitter, happier and healthier'.
Joe kept millions of us sweating and active in lockdown last year, so no doubt the free workouts, which are thought to be appearing on Lululemon's YouTube page, will be fun but full of tough glute exercises, chest workouts and core exercises.
As well as the free workouts the Body Coach will be also revealing his perspectives on how the last year impacted him personally - sharing tips on how to improve holistic wellbeing.