Miley Cyrus has joined forces with Magnum for the #MileyInLayers campaign, showing the world that 'pleasure has more than one layer', and supporting the ice cream brand's celebration of 'self-expression and indulgence'.
The Wrecking Ball singer is set to perform songs from her new album via a free virtual concert experience, Miley by Magnum, June 10.
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The ‘Miley In Layers’ concert will see the bonafide superstar perform some of her biggest hits, as well as tracks from her latest album Plastic Hearts. She’ll also play an exclusive cover of Midnight Star’s “Midas Touch”, re-mastered appositely as “Miley’s Touch”.
Cyrus commented 'The greatest super-power we have is our individuality. As I've evolved as an artist, I've been able to explore the different layers of who I am and what brings me pleasure - whether I'm writing, in the studio, performing on stage for thousands of fans or wearing something that makes me feel empowered. I hope this campaign with Magnum ice cream inspires everyone to embrace their own layers and proudly go after whatever it is that brings them pleasure'.
While much of the world is still unable to attend in-person live performances due to COVID-19, the immersive 8D sound technology creates the sensation that Cyrus is right there in the room with you. The concert will be made available to watch on YouTube so that fans from all over the world can catch the exclusive show.
In a statement about the collaboration, Cyrus revealed that performing is one of the things that makes her feel more “empowered”.