British TV presenter and actor Joe Swash has joined forces with Peperami, starring in a new campaign video, Ban the Bland, in which Swash tries 'various sad snacks made famous in Britain, such as meat paste, peanut butter, and mayo sandwiches'.
The video culminates in Swash creating a 'British Tapas Board' using Peperami products, and he commented, "As a nation, we’ve got a bit of a reputation for our food being bland and boring. So, when Peperami asked me to get involved in the campaign, my competitive nature came out and I jumped at the chance to take part, eager to show people how we can do it better. Peperami gave me the power to create something really cool that could be enjoyed either at home in the garden or during a picnic in the park.
"As part of the experiment, the crew had me try some of the nation’s food fails – which I was dreading! I wanted to see if some of the strange combinations could be wonderful, but on the day, they were just plain awful.
"Disastrous dishes included peanut butter and mayonnaise sandwiches and cold kippers – anything fishy turns my stomach!
"People think that because I have been in the jungle and have eaten a kangaroo testicle, these types of challenges are a breeze for me – but that isn’t the case at all!
"My favourite part of the day was creating my snack solution – ‘British Tapas – a local take on the famous finger food favoured by those in Spain."