Frankie Bridge has been announced as an ambassador for British interiors brand Home Essentials, and stars in the Dream Rooms campaign, which focuses on 'helping UK customers turn their dream rooms into a reality'.
Sam Walker, Head of Marketing for Home Essentials said: “We’re thrilled to have both Frankie and Nicki on board as brand ambassadors at what is such an exciting time for Home Essentials as we launch our new ‘Dream Rooms’ campaign next month, helping to transform customers’ homes affordably. Bringing your dream décor into your own home isn’t easy, we think it’s time everyone experienced the joy of finishing a room, so we’re partnering with Frankie and Nicki to help us inspire the nation and make their dream rooms a reality. New customer acquisition is key to the success of Home Essentials and our partnership with Frankie and Nicki is part of the exciting plans we have around broadcast campaigns as well as social media activity to drive customer recruitment.”
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The British singer/songwriter and former band member of The Saturdays commented, "I’m delighted to be partnering with Home Essentials as they launch this new campaign. Like everyone else I have spent an unprecedented amount of time at home this past year and have realised that your home really does provide the backdrop to our families’ lives. The partnership comes at a perfect time for me, as I’m on a personal mission to make over my home, so I can’t wait to see how Home Essentials will make my dream rooms a reality."
With a national advertising campaign launching in September, Frankie Bridge will become the celebrity face for the brand, connecting with its target customer group – mums aged 25 – 45 with children at home.
The timing of the Home Essentials launch last year coincided with an increase in consumer demand for home and garden products, triggered by the pandemic, which had an immediate impact on the Group’s Home sales. Home and Gift made up 41% of the Group’s revenues in its most recent financial year FY21, up from 29% in FY20.