The actress has partnered with the luxury skincare brand on its newest brand campaign for its Good Genes Glycolic Acid Treatment and Good Genes All-In-One Lactic Acid Treatment. In the new campaign, Phoebe Dynevor spreads the message “do not miss a moment to glow".
Phoebe Dynevor announced the partnership on social media, posting 'I am absolutely thrilled to be joining the @sundayriley team as their first ever brand ambassador. From the moment I tried Sunday's products and indeed met Sunday herself, I knew that the brand's ethos and products were the perfect fit'.
The products will be available on the Sephora website.
Sunday Riley had the following to say: “She’s a woman whom you feel instantly connected to. Yes, her skin is gorgeous. But, her outlook, the way she views the world, the way she leans in to speak with you, the way she opens up about her fears and her dreams, she’s incredibly human. That’s the type of person that I want to work with.”
This new collaboration came to the fore after the actress revealed her lengthy skincare routine, dropping a few well-known names of products that she used to keep her skin healthy and glowing.
Brand ambassadors, celebrities and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without. This is something in which the team at The Celebrity Group have more than 30 years' experience. Contact them at www.celebrity-group.com.