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Depay will collaborate with the brand on ‘football and lifestyle projects' which 'tap into his love of music, fashion, art and community outreach’, which will include the launch of his own collection later this year.
The Barcelona striker (Memphis Depay) said ‘To me this is a perfect match, PUMA shares my passion and vision for my future, and I cannot wait for people to see what we have planned. I want to inspire people from all walks of life’.
Memphis Depay was spotted wearing the ULTRA Flare Pack when he scored on his return from injury, and he followed up on that by revealing himself as the latest brand figurehead.
This was followed up by a video where the footballer is dressed entirely in PUMA, soundtracked by his own music. The star immediately became one of PUMA's hottest collaborators due to his large cultural presence and his on-pitch persona for FC Barcelona.
Brand ambassadors, celebrities and public personalities have been successful in increasing brand awareness and sales by more than THREE times more than a similar type of campaign without.
This is something in which the team at The Celebrity Group have more than 30 years' experience. Contact them at www.celebrity-group.com.