Paris Hilton has been unveiled as the face of Lanvin's spring 2021 collection, shot by renowned fashion photographer duo Mert Alas and Marcus Piggott, aka Mert and Marcus.
The photographs reveal a softer, more sophisticated side of the socialite than the flashy red carpet image shaped in the early aughts. Dressed in Lanvin’s tortoiseshell glasses and burgundy-coloured leather jacket, Hilton’s signature long lengths were replaced with a bright blonde bob and brow-skimming fringe.
The campaign takes its cues from 1950s portraits of New York City’s society women, who were then referred to as “Swans.” These days, we know them as influencers. With 14 million Instagram followers and counting, there’s no denying her ability to engage fans.
Bruno Sialelli, Creative Director of the French fashion house, commented, "As the originator of the influencer movement and the idea of "famous for being famous", I wanted to show the world how far she has come in the industry that she created. We stripped back the styling and allowed her natural beauty to be captured."
The campaign images were brought to life by famed fashion photographers Mert Alas and Marcus Piggott, whom Hilton describes as her “favourite photographers in the world.”
“I’m so used to photoshoots with all these other photographers, where it’s just so glam and like, the big eyelashes and big blonde hair,” Hilton says in an interview tied to the SS21 collection reveal. “I’ve been doing that for so long. But this was the first time to be completely stripped of all of that and just be natural. This campaign is another step towards letting people know that I’m not just what they thought, but I actually am a vulnerable person—and I do have that soft side.”