Posted by Paul Grimwood on Mar, 01 2021

Nadiya Hussain Partners with Next

Nadiya Hussain has partnered with Next to curate a footwear edit.

Nadiya Hussain for Next

Nadiya Hussain has partnered with Next to curate a footwear edit, focusing on the retailer's Forever Comfort range and the new Motion Flex collection.

Designed to create the perfect balance between all-day comfort, and enviable style with classic designs reimagined for the spring / summer season ahead, the super-chic and affordable footwear edit serves as the perfect reminder to women of all ages that comfort doesn’t need to be boring.

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Speaking of her new endorsement partnership with the high street chain, the 2015 Great British Bake Off winner comments, "As a busy mum of three who is constantly juggling work and motherhood I know what it is like to be on the go 24/7! This means I need footwear that is super comfortable and also looks great! I am seriously impressed with Next’s Forever Comfort range of footwear... there really is something for every occasion!"

Compromising of 11 pairs of shoes, trainers and boots and available in sizes 3-9 and ranging from £29-£60, all styles contain Next’s Forever Comfort padding, ultra soft feel cushioning and dual-layer foam padding under foot to absorb impact and soften each step you make.

Next posted on their official Instagram site, "We’ve teamed up with TV chef, presenter and mother of three Nadiya Hussain to curate an edit of her favourite pieces from the Forever Comfort footwear collection! Comfort does not need to be boring, so whether you are looking for easy-to-wear chelsea boots for those long weekend strolls or a bold pair of trainers to brighten up any outfit instantly - you can rely on style, support and most importantly comfort to ensure you look and feel good!"