Jamie Redknapp, Peter Crouch and Jermaine Jenas have collaborated with L’Oréal Paris Men for the YourWingMen campaign, recognising the challenges of being a parent.
YourWingMen is here to help Dads out there to recognise that being a parent isn’t always easy – from time to time, everyone gets it wrong – and that’s ok. Crucially, it’s the support of those around you that can help you through.
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Being a new dad can be tough, but research shows that having close relationships can help maintain good mental health and wellbeing. This Father’s Day, Movember and L’Oréal Men Expert are celebrating all the dads and father figures and encouraging everyone to check in with a dad in their life.
Through the brand campaign, the British footballers have released a series of YouTube videos discussing topics include becoming a dad and male grooming, 'offering their best grooming tips and "Dadding" advice to men in the UK and Ireland'.
Jamie Redknapp reflected on his own upbringing with his father, Harry, and when asked by Pete what he was like, the former footballer replied: 'He wasn’t mad for advice... like the birds and the bees we never had any of that, we never had that discussion.'
Peter Crouch, 40, then said, 'The person who told me the birds and the bees was actually Harry.'
Jamie also said the importance of your friends when you become a dad as he told the pair: 'you need someone who you can talk to' with Peter agreeing to 'take time for your kids, but also take time for yourself' when asked what his top dad tip was.
Peter, who has four children with wife Abbey Clancy - Sophia, 10, Liberty, six, Johnny, three, and Jack, two, spoke about how his confidence grew as a father the more children he had.
The brand campaign manifested in a series of engaging content films, and accompanying social posts to drive purchase in the run up to Father's Day.