Cheryl has been named as a partner and brand ambassador for multivitamin company Feel, and will share her 'passion for health and wellbeing' while 'joining the mission to redefine health and nutrition' in the role.
Feel Vitamins was launched by Boris Hodakel in 2019 in an attempt to clean up the “dirty” nutritional supplement market through its direct-to-consumer subscription model.
Feel has enjoyed explosive growth with 60x growth in the first year, over 21,000 active subscriptions and an array of positive reviews. In April this year the company closed a £4.5m Series A round led by Fuel Ventures and participation from Lovehoney founder Richard Longhurst.
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The size of the global supplements market has expanded enormously in recent years, with the estimated market size being around $144bn in 2019 alone.
This was one of a number of reasons that Cheryl wanted to invest in Feel Vitamins. Cheryl has invested an undisclosed amount in the company and will also become the face of the brand this month.
The British singer and TV personality commented 'I really want self-care to be accessible to everyone which is why I’ve chosen to partner up with Feel, a brand that makes science led clean health products without the premium price tag. Taking Feel multivitamins has become my daily ritual and I am so excited to share them with you all'.
Cheryl’s two-decade career in the entertainment industry may make the investment into Feel Vitamins and the business world a surprising one. However, Cheryl is long-known for her passion for health and her enthusiasm for Feel is palpable.