British footballer Dominic Calvert-Lewin has been announced as the first ever UK ambassador for grooming brand Braun, and stars in the Your Style, Self-Defined campaign, which aims to give 'all men the confidence to use grooming as a form of self-expression; to embrace that they can, and should, freely and confidently, define who they are, how they want to look, or who they want to be'.
The debut campaign starring Calvert-Lewin will air on 1 November during the Wolverhampton vs Everton Premier League game and aims to showcase the footballer's style and personality.RELATED: Jack Grealish Launches Collection with boohooMAN
The England and Everton striker commented, "I've always used style to express my individuality, and grooming is a big part of this. I'm always changing and experimenting with different styles to complement what I'm doing, what I'm wearing and how I'm feeling. It's about expressing myself and being confident in who I am. "
According to Braun, Dominic Calvert-Lewin is known for his 'individualism both on and off the pitch'. Luca Prosperi, Brand Director of Braun said: “[Calvert-Lewin] embodies what self-defined style means, making him the perfect fit for Braun.” In the advert, the 24-year-old can be seen using Braun's Series 7 shaver, designed with a 360° flex head, which aims to adapt to the contours of the face and neck. The device’s flexibility is said to enable constant close contact, even in tricky areas, for a smoother shave. The male grooming brand has previously tapped Tottenham Hotspur footballer Eric Dier as its global brand ambassador.