World-famous supermodel David Gandy stars in a new campaign to unveil Neo, the smart kids watch, a new collaboration between Vodafone and Disney.
For the brand campaign, Gandy - who has worked with some of the biggest names and brands in the world - was tasked with bringing to life how Neo empowers children to enjoy greater levels of independence, while making sure parents and guardians stay connected with them.
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Gandy’s role in the campaign includes a ‘behind the scenes’ video in which the model is ‘directed’ by eight-year-old photographer, ‘Lil’ J-Peg’, accompanied by an all-children production crew.one green bean, London, was responsible for developing the campaign, including creating the three min hero film, social cut down edits and campaign photography. The film was produced by MindsEye and directed by Benjamin Green.
Launching across Europe, the smart kids watch was unveiled in December through a brand-first digital product launch event and will be supported through by a multi-million Euro smart tech campaign spend across markets this year.
David Gandy comments on his involvement in the campaign, “My daughter is growing up so quickly and as she gets older, I know she’ll want to explore the world around her. As technology is rapidly advancing, this of course means it will become part of her life and I want to empower her to do so safely whilst still staying connected with her. It’s therefore great to know I can look after her and also be a part of her journey. Neo is the perfect first step on a child’s tech journey, allowing both parents and kids to have fun together whilst giving your little one independence and peace of mind to parents.’’
“The photoshoot was a great example of how much fun kids can have when they’re empowered to unlock their creativity – it’s certainly a job I’ll never forget!”