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The soft drink brand’s Italian hillside commercial “I’d Like to Buy the World a Coke” from 1971 served as the inspiration of this ad’s imagery.
Standout items in this collection include silky hilltop-printed long-sleeved shirts, a pair of matching boxer shorts, dual-branded T-shirts, bucket hats, a branded denim bowling shirt, and a T-shirt that features the iconic hilltop scene from the 1971 ad.
Daniel Fletcher took to social media to share the news, posting: 'I’m so excited to reveal the first look from my collaboration with @cocacolaeu'.
The collection debuted on Daniel Fletcher’s website on 9 December, and can also be found at London’s Harrods and at Lane Crawford in Shanghai and Hong Kong.
Using celebrities, brand ambassadors and public personalities is one of the best ways to increase awareness and sales of any brand.
This is something in which the team at The Celebrity Group have specialised for over 30 years. Contact them for more information at www.celebrity.co.uk.