The British TV personality and former star of The Only Way is Essex, Lucy Mecklenburgh, has been announced as Remington’s first-ever ambassador from the United Kingdom. This partnership leaves Mecklenburgh with a 12-month contract with Remington, where the star will promote the Hydraluxe range from the brand. Remington’s Brand Manager, Andrew Moss, had the following to say about the collaboration: “We’re absolutely thrilled to be working with Lucy who, via her own personal and professional experiences, aligns perfectly with Remington’s ethos.” “Our ‘Get Your You On’ strapline focuses on instilling in people the confidence to truly express themselves and this is something we know Lucy is a huge advocate of in every aspect of her life, from her experiences as a well-known TV icon, self-made businesswoman, fitness enthusiast and more recently, mum to her little boy Roman. “We know that perfecting your hair isn’t about how it makes you look, it’s how it makes you feel, and we’re excited to work with Lucy on highlighting this important message to our consumer base.” Mecklenburgh hd the following to say: 'I absolutely love the Hydraluxe Pro and Hydraluxe product ranges and have always tried to seek out styling tools which cause the least amount of damage to my hair as possible. Being in the spotlight, I’ve often felt like my hair has to look camera ready, but I’ve come to realise that confidence grows like you do. Embracing your uniqueness is definitely the ultimate superpower!'. Using public personalities, brand ambassadors and celebrities have been a proven method to increase your sales and awareness of your brands, something that the team of The Celebrity Group have more than 30 years’ experience in. Contact them today at www.celebrity.co.uk.