Billy Ray Cyrus has joined forces with Busch Beer, revamping the drinks brand's iconic 1980s Head for the Mountains jingle, launching a campaign offering one fan the opportunity to remake the tune themselves for a new ad campaign.
The Grammy-winning singer/songwriter will handpick the competition winner and give them a one-to-one coaching lesson before recording the final version of the jingle.
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Billy Ray Cyrus commented, "I have fond memories of those ads. The 'Head for the Mountains with Busch' chorus is totally nostalgic! We had a great time in the studio recording the song and the opportunity to work alongside the winner to help hone their skills is really cool."
The lyrics of the ‘Head for the Mountains’ song can be found on the Busch Instagram page @BuschBeer and are written out on Busch.com/mountains. To enter, fans can submit their version of the jingle on Facebook, Instagram, Twitter or YouTube using the hashtags #HeadForTheMountains and #Contest. Submissions are open from June 23 – July 5, 2020.
“Every Busch fan has undoubtedly heard ‘Head for the Mountains’ and can probably recall seeing the ad on TV back in the day,” said Daniel Blake, VP of Value Brands at Anheuser-Busch, “We wanted to give these fans the opportunity to tap into their creativity and record their own rendition, and with a legend like Billy Ray Cyrus providing inspiration and coaching the winner, we’re eager to hear an updated version almost 40 years later.”