Posted by Paul Grimwood on Oct, 06 2021

Beauty Bay Join Forces with Jade Thirlwall

Beauty Bay has joined forces with Little Mix star Jade Thirlwall for product launch

Jade Thirlwall for Beauty Bay

Little Mix star Jade Thirlwall has joined forces with Beauty Bay, launching an eyeshadow palette 'inspired by her passion for astrology and spirituality', available from October 11.

Shades and names have been designed in homage to Little Mix, the girl band that propelled Thirlwall to fame, as well as her personal love of astrology, crystals and horoscopes - with shade names including ‘Rose Quartz’, ‘Capricorn’ and ‘Chakra.’

RELATED: Jade Thirlwall has been named the face of Ellesse UK

The Love (Sweet Love) hitmaker shared the campaign video on Instagram, captioned, "What’s your sign, hun? Over the moon to have created this palette with BEAUTY BAY. All 42 shades were lovingly created to represent my passion for crystals, spirituality, astrology and believing that the universe has a gorgey path for us all. So many out of this world lewks can be created using these cosmic colours - can’t wait to see how you use them! I hope you love my shadey Jadey palette as much as I do."

Available from 11 October for an rrp of £30, the new Jade x Beauty Bay palette will feature Beauty Bay’s blendable, long lasting and intense pigment formula.