British model Alex Bowen has collaborated with athleisure brand Gym King to release a six-piece limited edition collection, including joggers and tees, which 'reflects Alex's everyday gym wear and features his own thumbprint design within the artwork to create a unique DNA inspired range'.
Gym King, which now has the financial support of retail giant JD Sports Fashion after a multi-million-pound investment in July, has just launched the six-piece limited edition ‘Gym King x ABX’ range.
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It offers key styling “that reflects Alex’s everyday gym wear and features his own thumbprint design within the artwork to create a unique DNA-inspired range”.
The former Love Island star Alex Bowen commented, "A lot of fitness brands create clothing that doesn't accentuate your body, but we’ve carefully considered the textures, fit and fabric."
Bowen, who appeared in in Gym King’s first-ever campaign shoot in 2015, has collaborated on numerous social media campaigns with the brand since leaving the Love Island villa.
And of his latest connection, Bowen said: “I wanted to create a design with my own stamp on it. I wanted to create a design that people know is mine."