Michelin star chef Tom Kerridge has been named the face of Hovis, fronting a new TV ad to promote its Bakers Since 1886 range.
The ad depicts a female baker making a seeded half cob loaf, which makes its way to Kerridge’s kitchen, where it is used to make a sandwich. Kerridge then takes a bite, before his wife interrupts, claiming the creation as her own.
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Tom Kerridge commented 'For me Hovis is an iconic British brand that I have loved for years so having this association with them and the opportunity to work on these campaigns is truly exciting. There is real synergy between us and I appreciate their attitude, enthusiasm and it’s an honour to be part of the launch of the new Bakers Since 1886 range'.
Hovis head of marketing Nina Shanahan said Kerridge’s “enthusiasm for great food” made him the “perfect choice” to star in the new advert.
Shanahan added: “Having a renowned British chef as the face of our new Bakers Since 1886 range is testament to the incredible taste and quality our customers will enjoy.”
The chef and Hovis brand ambassador is currently serving the Premium Burger Buns to customers at his Marlow restaurant, The Butcher’s Tap & Grill, and demonstrating “mouth-watering” ways to use them on the road with The Alfresco Theatre.
He will also be launching a new podcast, sponsored by Hovis, called The Pirate Ship.