Tom Brady has partnered with American car rental company, Hertz, for its Hertz, Let’s Go! campaign, as it prepares to 'offer the largest EV rental fleet in North America and one of the largest in the world' by investing in 100,000 Teslas by the end of 2022.
The rental car giant worked with Brady’s creative agency Shadow Lion to create an ad campaign around the quarterback’s signature line, “Let’s go!”
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The seven-time Super Bowl champion Tom Brady commented, "Hertz is changing the game when it comes to the future of mobility. Although the company has been around for over 100 years, their constant evolution, especially now, is something that is amazing to be a part of.
I've always loved how easy and convenient Hertz makes it for me when I’m travelling to my favourite places like New York, LA and Tampa and can’t wait to see what they continue to have in store."
The $4.2 billion Tesla transaction, made just four months after Hertz emerged from its May 2020 bankruptcy, is the largest purchase of electric vehicles in history. Teslas will now comprise 20% of Hertz’s total fleet.
The Tesla Model S P100D was slated to be the model vehicle for the Electric Production Car Series, with races planned across Europe.
The series was indefinitely delayed due to an apparent failure to find a lead investor.