Toby Aromolaran has been named the latest ambassador for global online retailer boohooMAN, and has unveiled his first collection with the brand, which comprises biker jeans, embroidered T-shirts, and a range of jackets.
Toby’s partnership with the brand will see him working on various projects including presenting, social content creation, modelling and fronting a series of collaborative campaigns.
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For his first venture, Toby Aromolaran will be the face of boohooMAN’s latest going-out brand campaign in which he has hand-picked his own edit consisting of looks you can dress up or down this holiday season.
The Love Island star shared the news on social media, posting, "We’ve been busy! I’m the new @boohoomanofficial Brand ambassador! I’m buzzing to become part of the family and show you all what we’ve been working on! My ‘Going-Out’ campaign is officially LIVE. Let’s go! ?✨ #BoohooMAN #AD."
A perfect fit for the brand, Toby’s style, bubbly personality and social relevance allows him to connect with the brand’s core audience on a relatable level. Toby’s ambassadorship will also see him stand alongside the likes of James Maddison, Dele Alli, Jack Grealish, Simeon Panda and anumber of other high profile names.
CEO of boohooMAN Samir Kamani commented, "We are pleased to welcome Toby to theboohooMAN family. He is the perfect ambassador for the brand and fits in with us all so well. We’ve got some exciting projects launching over the next few months so keep your eyes peeled."