The action packed TV commercial sees Kevin Bacon not only bump into I’m a Celebrity…Get Me Out of Here! winners Stacey Solomon and Tony Blackburn, but also take a call from Ed Sheeran on his Apple Watch Series 3 whilst wakeboarding along the River Thames thanks to its 4G capabilities.
EE promotes the new Apple Watch Series 3 (GPS + 4G) with a new multi-million-pound, multi-channel brand campaign that celebrates its in-built cellular functionality. Available only on EE’s award winning network, the device allows customers to leave their EE iPhone at home but stay connected using the same number.
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The TV advert opens with Kevin dressed up to the nines as a ringmaster, preparing to ‘go all out’ by putting on a huge show to celebrate the Apple Watch Series 3 (GPS + 4G) being exclusive to EE customers. Kevin tours the set passing colourful marching bands, acrobats, air displays and even I’m a Celebrity…Get Me Out of Here! winners, Stacey Solomon and Tony Blackburn, all united in celebration of the launch.
Max Taylor, MD of Marketing at EE, said: "The 4G functionality of the Apple Watch Series 3 is a real breakthrough. Only when connected on EE, and paired with an EE iPhone plan, can you leave your iPhone at home and use an Apple Watch Series 3 with 4G to stream music, use apps and stay connected – even if, like Kevin, you find yourself wakeboarding down the Thames."
The integrated advertising campaign will run across TV, out of home (OOH), Cinema, video on demand (VOD), digital and social channels. Kicking off with a 30 second TV ad that will launch on Friday 17 November and will feature across the weekend on Gogglebox, X Factor and during the premiere of this year’s I’m a Celebrity…Get Me Out of Here! followed by prime time TV slots, including Saturday night’s The X Factor break. The campaign also includes a full wrap of the IMAX in Waterloo in one of EE’s biggest DOOH campaigns since the brand launched in 2012.
The campaign was developed by EE’s advertising agency, Saatchi & Saatchi London.