In short, diamonds may be a woman's best friend, but charms may be their close second.
That being said, iconic jewelry company can understand if you're unsure of what kind of stone you want and think you might like one over the other, as the company now sells both lab-grown and mined diamonds.
Although Pandora has been a common fixture of the jewelry industry for over 40 years, this is new ground for the brand as a whole.
In preparation for the upcoming launch, Pandora partnered with the star, Rosario Dawson, to represent one of their designs, Diamonds.
A new category was created in order to encourage women to own and wear diamonds and think about how to add pieces to their jewelry without following a traditional occasions only philosophy.
Pandora deems Rosario Dawson to be the perfect representative of what they envision a modern Renaissance woman to be like, who shows every woman how to utilize their multifaceted talents to succeed in life.
“It is a gift to have this platform to show folks other options. To show what we can create with tech, activism, and an understanding of our natural world,” Dawson expressed to ESSENCE. Rosario Dawson said.
“Pandora’s lab-created diamonds are grown, cut, and polished using 100% renewable energy, which greatly reduces their carbon footprint.
A ring with a 1-carat diamond set in 14k gold, for example, has a smaller carbon footprint than the average pair of jeans.”
As an active presence in the fashion industry and the co-founder of Studio 189, Dawson knows more than a thing or two about design. “ Pandora’s Lab-created diamonds are identical to mined diamonds, but they are grown in a laboratory rather than excavated from a mine,” she says. “They have the same optical, chemical, thermal and physical characteristics and are graded by the same standards known as the 4Cs – cut, color, clarity, and carat.” When Rosario Dawson is in search of the perfect diamond, she adds, “I like to see through the diamond and its shimmer.” Diamonds by Pandora was created with just that in mind, as the new collection features well-crafted fine jewelry with an impeccable cut, color, clarity, and carat – all at an accessible price point between $300-$1950.