Bodyguard star Richard Madden stars in the Calvin Klein Defy fragrance ads, which feature the Scottish actor sitting on a rooftop wearing the brand's iconic jeans and white T-shirt, promoting the new 'masculine and woody fresh scent'.
In the 30 second clip, the Scottish star can be seen lying in bed wearing a vest, and it cuts to the star wearing a double denim.
Speaking over the video, Madden says: "Courage starts with a risk. Break free from expectations and Defy boundaries and anything in your way, dare to Defy. Calvin Klein: The new men's fragrance."
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Madden commented 'It’s been an exciting opportunity to partner with Calvin Klein on this new launch for Calvin Klein Fragrances. Making the Calvin Klein Defy campaign was an amazing experience; I’m excited about this partnership and our work together'.
Last month, it was revealed that the actor had teamed up with Angelina Jolie for a new Marvel superhero film.
Marvel’s Eternals is about a group of immortal super-beings who have watched over Earth for millennia. Madden, from Renfrewshire, is set to play hero Ikaris, who has super human strength and shoots cosmic energy bursts from his eyes.
Calvin Klein Defy is the label's first major masculine scent in almost ten years, 2012's Encounter being the last. Sure to be an instant hit, as most CK fragrances tend to be, the CK-branded flacon contains an invigorating citrus juice that is bolstered by fresh and spicy bergamot and empowering lavender absolute.
The former Royal Conservatoire of Scotland student is best known for his role in the hit BBC drama Bodyguard and the Elton John biopic Rocketman.