Doritos Blaze and Mountain Dew Ice are coming together for a 60-second TV commercial, marking the first time one company (in this case, PepsiCo) has advertised two of its trademarks back-to-back in one nationally televised Super Bowl commercial.
In the teaser, Peter Dinklage, in the corner for Doritos Blaze, faces off with Morgan Freeman, who backs Mountain Dew Ice.
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Peter Dinklage, representing Doritos Blaze, spits fire lip-syncing along to Busta Rhymes’ rapid-fire verse on Chris Brown’s “Look at Me Now” as he walks through a burning room. Then, Freeman enters the room, takes a sip of his Mountain Dew Ice, and then goes in on Missy Elliot’s “Get Ur Freak On.” (Both Elliott and Rhymes appear in the commercial as Harry Potter-like potraits, a.k.a. they move).
Al Carey, chief executive officer, PepsiCo North America, comments, "This is a great example of the power of PepsiCo's food and beverage portfolio coming to life for consumers on one of the world's largest stages. Doritos and Mtn Dew go perfectly together, and both brands have passionate fan bases. We think consumers will love Doritos Blaze and MTN DEW ICE, as well as this engaging Super Bowl ad."
“When you think about Morgan and Peter rhyming, it’s historical in itself,” said Elliott, explaining why she chose to participate in the ad. She also said that she never thought her 2001 song would pop up in a Super Bowl commercial 17 years later. “It was amazing. I did that record years ago and I couldn’t imagine in a million years that over a decade and some change later that it would be part of a Super Bowl commercial.”