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Peloton, the American exercise equipment brand, has enlisted And Just Like That... star Chris Noth and Deadpool actor Ryan Reynolds for a funny new ad.
The advertising campaign is a response to Noth's character in the Sex and The City reboot Mr. Big, dying on a Peloton bike in a recent episode after the character had completed his 1000th session on the bike.
The brand saw a stock price fall in the aftermath of the episode, which is why this ad was also created to reinforce the
'narrative that Peloton and cardiovascular exercise are good for you, and help millions of real people lead long, happy and healthy lives'.
The brand shared the advertisement on social media with the caption: 'And just like that… he’s alive'.
In the commercial, Noth is seated on a couch next to real-life Peloton instructor Jess King, who also played Mr. Big's virtual coach Allegra on And Just Like That...
The commercial sees a voice-over done by Reynolds in his usual quirky manner.
Using celebrities, brand ambassadors and public personalities is one of the best ways to increase awareness and sales of any brand.
This is something in which the team at The Celebrity Group have specialised for over 30 years. Contact them for more information at www.celebrity.co.uk