M&Ms has released its full Super Bowl ad starring Danny DeVito, who plays the red M&M in human form.
The TV commercial begins with two animated M&M’s walking down the street complaining about people trying to eat them. “Sometimes I wish I were human,” the red M&M says after picking up a lucky penny. The candy man then magically turns into a flesh-and-blood human, played by Danny DeVito, the star of It’s Always Sunny in Philadelphia and Taxi.
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DeVito stops various people on a busy street asking, “Do you want to eat me?” But it turns out that nobody’s interested. The human M&M walks into the middle of traffic to proclaim that he’s the luckiest candy in the world and gets hit by a garbage truck, mid-sentence. The crash sends Candy DeVito flying into a bunch of produce crates outside a grocery store. “You dropped your lucky penny,” his pal the brown M&M says to DeVito as he lies among the rubble.
Allison Miazga-Bedrick, Brand Director, M&M's, comments, "Much like M&M's, Danny DeVito knows how to entertain. We felt that Danny DeVito brought the perfect amount of humour needed for this year's Super Bowl spot, and we know our fans will be delighted to see how he interacts with some of our beloved spokescandies."
When it comes to Super Bowl ad campaigns, 'ordinary' goes right out the window. Companies pull out all the stops to get your attention, and so far, this year is no different. Danny DeVito is teaming up with M&M's, and judging by the preview — featuring the actor bathing in melted chocolate — things are going to get weird.
The full 30-second spot airs during the first quarter of the Super Bowl on Feb 4.