Millie Mackintosh fronts the TK Maxx Give Up Clothes for Good campaign, in support of Cancer Research UK for Children & Young People and Enable Ireland, urging people to donate items they no longer need to raise funds for life changing cancer research.
Donating your pre-loved clothes is always a great way to help minimise our collective environmental impact as well as rethink our shopping habits. Now, TK Maxx is making it even easier to tackle that big wardrobe clear-out you’ve been meaning to do, all while raising money for a great cause.
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The British TV personality Millie Mackintosh, who is expecting her second child later this year, shared the news on Instagram, posting, "I’m so thrilled to be partnering with TK Maxx supporting their wonderful relationships with Cancer Research UK Children & Young People and Enable Ireland. Want to know how you can all help too? Simply donate and drop off a bag of good quality, pre-loved clothes, homewares or accessories to your local TK Maxx store. Items will then be resold in Cancer Research UK shops to help fund research for children's and young people's cancers, whilst donations in Ireland will be given to Enable Ireland shops to help support children with disabilities. So what are you waiting for - GET DONATING NOW!"
The campaign first launched in 2004, and over the last 17 years has raised over £37 million for Cancer Research UK. People are encouraged to simply drop good quality bags, shoes, and more clothing items you no longer wear at donation points in TK Maxx stores across the country. Your donated items are then resold within Cancer Research UK stores; TK Maxx estimates that every bag donated could raise up to £25 to help more children and young people survive cancer.
For campaign ambassador Millie Mackintosh, she says lockdown made her “think twice” and “make conscious choices” about her wardrobe.