Katy Perry has partnered with fashion brand Gap for its Christmas 2021 campaign, ALL TOGETHER NOW, 'to underscore the importance of love, kindness, and acceptance'.
Perry is set to release her rendition of The Beatles' All You Need is Love as part of the campaign, and Gap will donate 73p for every stream of the track on Spotify, up to £72k, to children's charity Baby2Baby.RELATED: Megan Fox Launches Collection with boohoo.com
Lensed by the infamous Mark Romanek and featuring Katy’s enchanting vocal range, the campaign stands as a stylish ode to the joyous holiday spirit – something that becomes all the more evident as Gap and Katy embark on the charitable mission to raise money for Baby2Baby with the song’s profits.The Never Really Over hitmaker commented, "Reimagining one of the most recognisable and emotional songs of our time with an iconic brand like Gap, having such a special and important message, has been a dream.
And what better reason to partner than bringing people together to spread joy for the holidays and raise money for Baby2Baby, a charity that’s close to my heart. Children are our future. We need to lift kids and help them find their value, self-worth and self-respect."
Head to gap.co.uk to discover more about the Gap x Katy Perry holiday campaign.