LG SIGNATURE, the premium brand of LG Electronics, today announced award-winning artist John Legend as its newest Brand Ambassador.
Legend will collaborate with LG SIGNATURE on an upcoming holiday campaign, Legendary Gift: the SIGNATURE, featuring a collaboration between LG's premium brand and
John Legend's wine label, LVE: Legend Vineyard Exclusive.
As one of the most celebrated and cherished artists of his generation, Legend stands out as the first African American male and one of only 16 individuals to achieve EGOT (Emmy, Grammy, Oscar, Tony) status.RELATED: Katie Piper Partners with Samsung
To celebrate the partnership, a new holiday song by John Legend titled "You Deserve It All" is being released today and is available on 11 streaming platforms such as YouTube, Spotify, Apple Music, Amazon Music and Pandora, among others.
The song, produced by Grammy Award-winner Raphael Saadiq, was co-written by Legend and Diamond-selling singer/songwriter Meghan Trainor exclusively for LG SIGNATURE. Drew Kirsch – who helmed videos for Taylor Swift and Shakira – is directing the music video which will be released later this holiday season.
Legend will extend his ambassadorship into the next year via a unique collaboration between his LVE wine label and LG SIGNATURE. An event in Napa Valley hosted by Legend in Spring 2022 will showcase LG SIGNATURE Wine Cellar with its proprietary technology to maintain precise temperature and humidity control so fans can enjoy the optimal flavor and taste of Legend's wines at home.
"I'm excited to partner with LG SIGNATURE this holiday season," Legend said. "This new song is all about lavishing your loved ones with the best you have to give. LG SIGNATURE's products are innovative, creative, and so special. The holidays are all about coming together to host family and friends in the comfort of your own home, and LG SIGNATURE products will make that even more enjoyable."