British cricketer Jofra Archer has partnered with sunglasses and apparel brand Oakley, starring in the brand's Be Who You Are campaign video, as well as supporting a charity kit and cricket set donation to UK charity the Lord’s Taverners, which hopes to 'encourage people to take to the streets to play England's national Summer sport'.
Additionally, Oakley will support future cricket generations through a charity kit donation and encourage people to take to the streets to play England’s national summer sport.
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Archer shared the campaign imagery on Instagram, modelling the Encoder glasses, and posted 'Everyone’s path is going to be a little bit different. Mine was. Show us your story. What makes you, you? #bewhoyouare @oakley'.
For Archer, Oakley eyewear styles in the video include its all-new Encoder that feature Prizm lenses “to power performance by defining every little detail, even during the most fast-paced activities”.
The video goes out to “spread intrigue and excitement while sparking new sporting friendships”.
It reveals spray-painted wickets in hidden locations throughout London for people of all ages to enjoy one of the fastest and fun forms of the game, street cricket.
Meanwhile, 200 Oakley cricket sets will also be donated to UK charity – the Lord’s Taverners. It supports programmes “that empower disadvantaged and disabled young people to fulfil their potential and positively impact their communities through cricket”.