M&M'S is turning up the fun with its interactive beatbox platform and giving fans a first taste of a new song from award-winning rock and pop star Jessie J.
An animated version of Jessie J joins M&M'S iconic spokescandies on bitesizebeats.com to encourage fans to create their own beat for a chance to unlock an exclusive preview of her new song "Real Deal."
RELATED: New Pampers Campaign Headed by Sophie Ellis-Bextor
Fans who visit bitesizebeats.com can 'unlock Jessie J' by mixing the correct combination of instruments with the cast of M&M'S spokescandies to create their own shareable beat. Once fans 'unlock Jessie J,' they'll be able to preview a selection of her new "Real Deal" track. In addition to the online partnership with M&M'S, Jessie J will debut a portion of her new song in the brand's new TV commercial, which airs this week.
Michelle Deignan, Senior Brand Manager at M&M's, comments, "Over the last few months, we've seen thousands of fans have fun bringing together our iconic spokescandies with Incredibox beatbox technology to remix some really creative beats. To continue to connect with our fans through music, we partnered with Jessie J to inspire and excite them to them to have some fun, hear exclusive content and make their own bite-size beats."
Since February, thousands of fans have shared their own musical creations on bitesizebeats.com and the M&M'S brand has featured some of the fan-generated beats in new commercials. Fans can continue to record and submit their own bite-size beat through September for a chance for it to be featured in an upcoming M&M'S commercial, and are encouraged to share their creations on their social channels and check out beats created by other users.