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Posted by Celebrity Group on Sep, 29 2022

Jennifer Lopez named the face of Intimissimi

Jennifer Lopez becomes the new face of Intimissimi

Jennifer Lopez named the face of Intimissimi - Brand Partnership - The Celebrity Group

Intimissimi will be represented by Jennifer Lopez.

As Intimissimi's latest global ambassador, Jennifer Lopez hopes to help the brand grow in the US, where it has been slowed by the COVID-19 epidemic.

Marcello Veronesi, the group general manager, told WWD: "With the last two years due to the pandemic we slightly cooled down, slowed our expansion, but … we are looking toward next year to spend again." Intimissimi, a company that specializes in bras, briefs, lingerie, vests, and pajamas, sees massive growth opportunities in the US.
Sandro Veronesi, the company's CEO, explained: "The market is opening up a new phase after the domination of Victoria’s Secret.
"Now there are new brands and we hope to take a part of that market. We have a fashionable proposal for Intimissimi in the States. It will take some time to be known."

He acknowledged the difference between European and American markets.

In addition, he acknowledged that the brand needs to better understand American consumers.

Sandro said: "We want to grow a lot and we also want to understand better the taste and the preferences of the American public because the two markets are different and the competitors are different.
"So we have to learn a lot, and to invest in opening shops, communication and world expansion."
Meanwhile, Jennifer Lopez previously admitted that her New York upbringing has had a big influence on her personal style.
She explained: "In New York, in the Bronx, it was very, 'we dress like a boy with Doc Martens and man pants and a wife beater'. It was very Latin, big hoops and eyeliner, and that stayed with me. That mix of toughness and sexiness."
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