Kate Moss and Jennifer Lopez co-star with models including Xiao Wen Ju in a new Coach ad, promoting the reintroduction of the iconic Rogue bag, as part of the brand's ongoing Coach Forever autumn campaign.
First seen on the runway in 2016, the bag will feature 'a new environmentally responsible version of Coach’s Signature Jacquard crafted in organic and recycled materials and embroidered with fall’s menagerie of creatures'.
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The campaign is inspired by the Rogue’s unique attitude, and was shot by Juergen Teller at famous locations all around the world, including the London Bridge and the Bund in Shanghai.
Coach Creative Director Stuart Vevers commented, "The Rogue is perhaps my favourite bag that I’ve designed at Coach... it has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house."
First introduced on the runway in 2016, the Rogue is inspired by free-spirits, rebels, and dreamers.
The Rogue bag will be updated in a new, environmentally friendly version of Coach’s signature jacquard print, and be made in a blend of organic cotton and recycled polyester.
Olivier Rizzo styled the campaign and Teller shot it in famous locations throughout the world, including Griffith Park in Los Angeles, the Bund in Shanghai and London Bridge, which is meant to tell “the story of the Rogue’s iconic legacy and craft.”
Coach‘s new brand campaign comes after they released their Coach Camo Collection brand campaign.
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