Gwyneth Paltrow has been announced as the new Wellbeing Advisor for Celebrity Cruises, and her lifestyle brand goop will work to create programmes and fitness kits to complement guest experiences on the new cruise ship, Celebrity Beyond.
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The event will feature a live Q+A with Paltrow and goop’s chief content officer Elise Loehnen, mental health workshops, group workouts and spirituality sessions.
The Iron Man star took to social media to announce the news, posting 'I am always happiest by, in or on the sea! In 2022 my @goop team and I are going to join @celebritycruises on their new ship, Celebrity Beyond. I’ll be behind the scenes, working on some special projects, as Celebrity’s new Well-being Advisor... I’m sworn to secrecy on the rest - keep an eye out for the details coming soon'.
Celebrity Beyond is set to debut on 27 April 2022 with goop at Sea as well as new accommodation options named AquaClass Sky Suites, designed as wellness retreats to help guests restore and rebalance.
All AquaClass guests across Celebrity Cruises’ fleet (excluding Galapagos sailings) will be treated to onboard wellness offerings and programming curated by Paltrow and goop, who will also participate in Celebrity Cruises’ new Women in Wellness initiative.
Celebrity Beyond’s spa will feature 23 treatment rooms equipped with Gharieni Group’s wellness technology and a spa menu providing an array of Elemis treatments and medical cosmetic therapies.