Whiskey brand Chivas Regal is aiming to inspire a new generation while making a positive impact on the lives of others by introducing The Chivas Fight Club. This initiative extends to every individual with a fighting spirit from communities nationwide and is centered on boxing in partnership with Gennady Golovkin.
The Kazakhstan-born fighter began his boxing career at an early age and immediately demonstrated his diligent work ethic, representing his home country at the 2004 Summer Olympics, where he won a middleweight silver medal.
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By using the hashtag #FightForIt, the public can join The Chivas Fight Club and enter a sweepstakes to win tickets to Gennady's upcoming bout against Canelo Alvarez, gain exclusive entry to parties and boxing classes.
Shefali Murdia, Brand Director for Chivas Regal says, "This movement is special to Chivas as it brings to life our core values, embracing the mixture of cultures and importance of shared success, as every person has a unique battle they fight with passion, gloves on and off. Like the Chivas brothers, Gennady comes from humble beginnings and has allowed his dreams to push him to where he is today, all while staying true to his values and winning the right way."
"The Chivas Fight Club stands for the things that I believe in and represents the heart and soul of the fighter in all of us," Golovkin said. "When I wrap my hands, I do it for my family. I owe my courage to them and also my success. That's why I fight."
Members also have access to exclusive boxing content, interviews, videos, behind-the-scenes photos and a calendar of upcoming Chivas Regal boxing events.