Logo
Posted by Ron on Jun, 25 2022

FKA Twigs for Viktor & Rolf

FKA Twigs - English singer-songwriter FKA Twigs has been revealed to be the face of the new fragrance from Victor & Rolf, Good Fragrance.

FKA Twigs - Brand Ambassador - The Celebrity Group She stars in a new ‘mystical’ themed campaign, photographed by Inez van Lamsweerde and Vinoodh Matadin, also known as Inez & Vinoodh. This fragrance is the first large female fragrance from the Flowerbomb-owned brand in seven years. The Dutch fashion house defined Good Fortune as an expression of "modern spirituality". The Grammy nominated performer commented: 'Scent has always been an integral part of my sensory world and being able to creatively collaborate with Viktor & Rolf on this project has been very fulfilling. I feel there's this bond that unites us. Becoming part of their universe feels like magic, a dream come true'. On describing the new fragrance, FKA Twigs said: "When it's that real nutty warm vanilla, I find it reminds me of a mother's milk. But it's sexy. Natural vanilla is a very all-knowing note. There's something inherently very nurturing about it." The founders of Viktor & Rolf claimed to be fans of the performer, saying: "Not only is she one of today's biggest pop stars, she's also hugely creative. She's an icon and absolutely the right personality for Good Fortune," they continued. Brand ambassadors, celebrities and public personalities have been proven to increase sales and brand awareness THREE times more than a similar campaign without. This is something in which the team at The Celebrity Group have more than 30 years' experience. Contact them at www.celebrity-group.com.