Emma Raducanu and Jack Grealish star in Sports Direct's Christmas 2021 brand campaign, Go All Out, alongside British rapper Big Narstie, and sports stars including Maro Itoje, Dame Jessica Ennis-Hill, Andrew Johnston, Katarina Johnson-Thompson and Conor Benn.
The campaign 'cements the retailer as the go-to destination for people looking to give the gift of sport and fitness this Christmas', encouraging people to go outside and play their chosen sport.
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Beckie Stanion, Chief Marketing Officer at Sports Direct, commented, "After the challenges the nation has faced over the past year, we’re excited to encourage everyone to Go All Out this Christmas - with the help of some of the country’s biggest sporting legends. Whether you’re working on legs like Grealish, sprints like Ennis-Hill or backhands like Raducanu - it’s time to shrug off the cold, step out and make this season your best one yet."
Declan Rice from West Ham, Manchester City’s Jack Grealish, Everton duo Jordan Pickford and Dominic Calvert-Lewin, Chelsea’s Mason Mount, and Chelsea and England Women player Fran Kirby lead the footballer line-up.
Emma Raducanu’s meteoric rise continues as she is among the who’s who of British sports featuring in Sports Direct’s 2021 Christmas campaign, which reportedly had a budget of £6 million.
Having made the tennis world sit up and take note of her talent by winning 10 consecutive matches at the US Open en route to becoming the first qualifier to win the US Open, Raducanu has become one of the hottest properties in the world of sport.