Aston Villa goalkeeper Emiliano Martínez and Kansas City Chiefs star Patrick Mahomes take centre stage in a groundbreaking adidas campaign titled "You got this", designed to 'disarm negative pressure in sport'. Martínez, renowned for his prowess under pressure, shared insights, stating, 'Penalty shootouts represent one of the most intense moments in the game, yet I view them as opportunities to harness that energy to my advantage. When positioned on the goal line, I strive to uphold a clear mindset and maintain unwavering focus'. This campaign not only celebrates athletic excellence but also champions the mental resilience required to thrive in high-stakes sporting scenarios.
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