Dolly Parton has announced the launch of her first fragrance, Scent From Above, in partnership with Scent Beauty, aiming to 'transport us to a place where everything is possible', available exclusively on the Scent Beauty website.
Scent Beauty is the world’s first multi-brand e-commerce platform for bespoke fragrances, which offers unique, culturally relevant fragrances to consumers worldwide.
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The 9 To 5 hitmaker commented, "I call my Dolly perfume Scent from Above because it is excellently heavenly. I hope you feel as blessed and as pretty as I do when you wear it."
Stephen Mormoris, CEO of ScentBeauty, said, “Dolly Parton is a cultural icon that’s resonating with people all over the world. She is cross-generational. We’re honored that she chose to work with Scent Beauty for her first foray into the world of beauty and see this as the start of a long-term, successful partnership.”
The fragrance transports us to a place where everything is possible. Flowers blossom with rhinestone hearts and playful butterflies. Notes of mandarin, peony blossoms, jasmine, vanilla, sandalwood, musk and patchouli are truly Scent from Above.
In addition to ScentBeauty’s website, HSN will launch the fragrance exclusively on July 28th followed by additional mass market retailers. “As an admired musical icon and adored philanthropist with her endless contributions spanning over several decades, we are excited to add Dolly’s fragrance to our portfolio and share her inspirational story with our customers,” said Bridget Love, GMM, VP Beauty Merchandising, QVC & HSN.