New York city-based swimwear brand Andie Swim is teaming up with actor and producer, Demi Moore, and her daughters for a first-of-its-kind family advertising campaign.
Dubbed 'Together', the campaign highlights The Amalfi, The Malibu, The Tulum and more styles by Andie, while encouraging people to enjoy summer together with family, friends and across generations. Demi, an early investor in Andie and a long-term supporter of the company, is featured alongside her daughters Rumer, Scout and Tallulah Willis.
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The brand campaign 'encourages people to safely rejoice this summer together with family, friends and across generations', and Corporate Animals star Demi commented, "Over the past year, connection has become more crucial than ever. I've been a supporter of Andie from the beginning as an investor, and now, more than ever, felt like a perfect time to join them in welcoming a summer of freedom and togetherness, especially sharing it with my daughters! It was important to me to include my daughters in this campaign, and I hope others seize opportunities in their lives to create meaningful connections and celebrate every moment with the people they love."
The campaign was shot by renowned photographer Cass Bird, whose editorials have challenged and expanded on ideals of femininity, masculinity and beauty. The campaign is also expected to appear on billboards.
Since its launch in 2018, the company has been recognized for its well-fitting swimwear for all sizes from its all-female team. In fact, during the pandemic, Andie grew over 100 percent growth from 2019 to 2020. Most recently, in October, it closed a Series A funding round of $6.5 million. The round was led by investors CityRock Venture Partners, Trail Mix Ventures, and others.
“Andie is the quintessential cross-generational brand, and celebrating community is one of our core values. Having Demi and her daughters as the pillars of our Together campaign felt exactly right,” said Melanie Travis, founder and CEO of Andie.