British TV presenter Cat Deeley has joined forces with Winser London to launch a knitwear collection.
Serving as her first foray into the world of design, pieces in the Knit by Cat Deeley for Winter London Collection include a wide-collared zipped patterned sweater, a midi-length patterned poncho and a chunky zip patterned cardigan with a softer collar, with prices ranging from £350 to £850
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Comprising of three hand-finished styles, knitted in Geelong wool yarn, made in Scotland, the capsules colour palette includes soft chalk neutrals with flashes of pink, grey, blues and black.
Cat Deeley, who recently returned to the UK with her family after a lengthy stint living and working in LA, commented 'I have always been obsessed with clothes and the way they make you feel, how they contribute to your well-being and how being warm and cosy can make a physical difference to your mood... I have longed to have my own label and so when Winser London approached me, I decided to incorporate all that I loved about colour and yarns into my tiny capsule collection... I loved creating it and am so happy that we could have these styles made in Britain and most importantly, from British wool'.
Kim Winser, a British retail veteran and the founder and chief executive officer of Winser London, said she likes Deeley’s personal style, and that it dovetailed with the ethos of the brand. “Successful, confident, stylish women in all walks of life are at the heart of everything we do,” she said.
Winser added that Deeley, a TV actress and longtime host of “So You Think You Can Dance,” designed the knits “with her signature flair. Having recently moved back to the U.K. with her family from Los Angeles, it seemed the perfect opportunity to co-create a range inspired by her personal style.”