When Britney Spears was approached by Kenzo’s creative directors, Carol Lim and Humberto Leon, about becoming the face of the label’s second nostalgia-based La Collection Momento for spring/summer 2018 (a tribute to the debut of Kenzo Jeans in 1986), she was excited by the prospect of bringing back that loud, no-holds-barred, 1980s attitude.
The bright campaign was shot in Paris by Peter Lindbergh and features pieces like a cropped denim jacket, thigh-high lace-up boots, and a sweatshirt and baseball hat stamped with a throwback version of the original Kenzo logo.
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“This collection is very youthful,” says Spears. “We had fun on set, even though it was a bit weird for me at first. I am used to shooting in a studio or a small space, and this was on the street. We were out there and I had really promiscuous clothes on, which felt odd, but, of course, on film it turned out to be really cool.”
Let us not forget that Spears is a 36-year-old working mum of two. The days of schoolgirl miniskirts and red vinyl catsuits are far behind her, and she tends to gravitate toward more practical, bohemian-inspired clothing, mostly in a palette of soft ivory and white.
“It’s tricky because as a mother, you don’t take as much risk with your style,” she says. “I think when I was younger I took so many risks and really went for it. There was no planning what I wore, and it was like, okay, I am just going to put on the most outrageous thing. I think as a mother you hold back from that out of fear of embarrassing your kids and out of respect for them.”