Bella Hadid has been unveiled as the face of British fashion house Self-Portrait's spring/summer 2022 collection.
Shot by British photographer Harley Weir, the campaign features a series of images of the American model which 'document the different sides to Bella Hadid and showcase the many facets of the Self-Portrait woman'.
RELATED: Bella Hadid Fronts Helmut Lang Brand Campaign
Han Chong, founder and creative director of Self-Portrait commented, "After what feels like a lifetime spent indoors, I was inspired to design a modern approach to dressing - strong, feminine styles but always soft and relaxed at the same time. This collection is a love letter to the Self-Portrait woman - one who is free to face the world, feel like herself and have fun again."
Exploring the different possibilities of post-pandemic style, Chong created silhouettes dressed in rich hues blended with softened textures. “After what feels like a lifetime spent indoors, I was inspired to design a modern approach to dressing — strong, feminine styles but always soft and relaxed at the same time,” the designer explained. Hadid is seen in a white off-shoulder dress, a hot pink and black cut-out dress, and a long-sleeve bustier top styled with a pastel purple skirt.