British actress and TV presenter Amanda Holden has been revealed as Revive Collagen's new brand ambassador for the launch of Revive Collagen Enhanced Plus.
Designed for the 40+ consumer, the tropical-flavoured daily skin care supplement contains 10,000 MG of Hydrolysed Marine Collagen and comes in single-serve sachets that can be added to water or other drinks.RELATED: Kimberley Walsh Partners with beleafUK
Enhanced Plus is the second liquid collagen drink from the British brand, and includes other nutrients and vitamins to support collagen preservation and skin enhancement such as retinol, vitamins B1, B6, C and D and hydrolysed keratin to help eliminate signs of ageing and dull, tired looking skin.
The Britain's Got Talent judge commented 'Collagen products have been a go-to beauty essential for many years. When I discovered Revive Collagen I was blown away by the quality of their product and their sustainability credentials.... The product is natural and great tasting and the fact that it also contains vitamins B6, B12, C and D means I don’t need to worry about taking any additional supplements. Since taking it I’ve definitely noticed an extra glow to my complexion'.
Amanda Holden will feature in a new advertising campaign for the brand, which will see her appear on 200 London buses.
The beauty supplements category has seen a rise in celebrity partnerships over the past year as consumer interest in collagen-based beverages grows.