According to her Instagram, Ama Lou is a world traveler. Last we checked she lived in LA and London, but she constantly travels as well.
Ama Lou is the favourite designer of Jonathan Anderson (as well as Drake and Jorja Smith). He called her his muse in 2018, and she went on tour with him in the same year.
The brand partnership announcement was made on Instagram, with the caption: "LOEWE Perfumes Botanical Rainbow campaign photographed by Tyler Mitchell. Featuring musician Ama Lou with the new fragrance, LOEWE Earth."
The English singer-songwriter is making waves, and we hope that this partnerships bears fruit for both the artist and the brand.