British television presenter Alison Hammond has collaborated with In The Style, becoming the latest ambassador for the brand as she was voted by In The Style fans as the 'voice of the people'.
The People's Collection will include a variety of shapes, prints, and colours and will be available in sizes 4-30, making it the most inclusive collection that the online fashion retailer has ever launched.RELATED: Anastasia Kingsnorth for In The Style
The This Morning host shared the news on Instagram, posting, "Such a pinch me moment !!? I am SO excited to announce I’m working exclusively with @inthestyle on their most inclusive and diverse range EVER!! ?? This range is THE PEOPLE'S COLLECTION and I’m going to be working with you guys creating a range that YOU want!! I’m so excited!!! I’ve always loved In The Style and what they stand for and I’m really excited to be working with the whole ITS team over the next month creating this."
The collection will be the brand’s most inclusive to date, and will also involve the customer at every step of the way - to ensure that each piece is exactly what women shopping for clothes really want. With Alison Hammond on board, the brand will be continuously talking to its customers, taking them on the design and production journey - and making sure every piece is wearable for every shape and size.