British brand The Groovy Food Company has partnered with foodie mum, singer and presenter, Alesha Dixon, to promote its range of products and show consumers how best to use the brand’s natural and unrefined foods to feed the family.
The new collaboration will form part of an integrated campaign to grow brand awareness, increase sales of The Groovy Food Company’s line of ethically sourced organic and natural ingredients, and show why they can be enjoyed as everyday staples.
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The Britain's Got Talent judge commented, "As someone who is pro healthy living and passionate about great food, I love The Groovy Food Company and I can't wait to show people how I use the brand's all-natural ingredients to create delicious and healthy dishes at home."
She goes on to say, "I am also obsessed with coconut so using natural and organic ingredients like The Groovy Food Company Virgin Coconut Oil is an absolute must have when cooking as the brand is a trusted source that uses high-quality ingredients. Studies I have read have shown that virgin coconut oil can aid digestive health and the immune system, which is so important for children too. Not only is the oil versatile to cook with, as you can fry, roast and bake with it, it also tastes amazing and definitely compliments the style of cooking that I love the most, such as Jamaican food and spices."
Rosie Hayward, founder of The Groovy Food Company, said, "Alesha Dixon is a genuine fan of The Groovy Food Company so we are delighted to be working together to educate Brits about the benefits of natural and unrefined foods. Through a series of recipes and tips, the multi-channel campaign will support sales and show consumers how versatile our innovative products are and how easy they can be incorporated into a healthy balanced diet, beauty and general wellbeing routines."