The copyright of images or video used herein are the property of Celebrity Group, or used with the permission of the copyright owners. Talent pictured herein does not necessarily imply any form of management or representation by Celebrity Group or that Celebrity Group was wholly responsible for a specific endorsement or activity. Celebrity Group works in partnership with many representatives of Talent and we are grateful for their permission to reproduce images and video on this website. Information on this site is provided as a free information resource to the Advertising, Marketing & Public Relations industry and is not intended for public use.
Primark have teamed up with blogger Saffron Barker to produce a stylish lifestyle range.
The social media star and celebrity influencer has created pieces including sequinned cushions, slogan cups and a fluffy poncho for the Saffron Barker x Primark collection.
RELATED: Intimissimi Celebrates Empowered Women In New Brand Campaign
The 21-piece collection features a heart design mug, at £3, a water bottle at £5 and a sequin heart cushion at £8.
There’s even a pair of £12 pyjamas – declaring the wearer ‘Offline’ – and a stylish poncho at £10.
The SaffyB range also includes an LED make-up mirror (£10) and heart LED string lights for £5. The duvet covers, complete with closed eye pillows, start at £11 for a single and rise to £14 for a double and £19 for a king.
Fashion and beauty guru Saffron is a 17-year-old internet star with over a million subscribers to her YouTube channel.
Based in Brighton, she starting vlogging in July 2015 and, as well as her YouTube followers, she has over 600,000 on her own channel and over 700,000 Instagram followers.
The teenager, who posts beauty tutorials and fashion advice, is also a UK Ambassador for Nickelodeon and, last month, she released a book, Saffron Barker vs Real Life, which went straight to number 1 in The Times best-selling list.